The interaction of humans and machines has never been easy. In current times, however, it has become increasingly complex and difficult. Not only since the advent of ChatGPT, completely digitalized values chains, digital business models and digital ecosystems require companies to transform themselves in an inconceivable speed. Researchers and companies ask themselves how to overcome and successfully master the challenges of the digital transformation. In her presentation, Katharina Hölzle will present current research from the Institute for Human Factors and Technology Management IAT on the interface of humans – digital machines in hybrid work environments, the use of digital technologies in new product development, and the implications of “new work”.
Univ.-Prof. Dr. rer. oec. habil. Katharina Hölzle, MBA, Institutsleiterin IAT der Universität Stuttgart und Institutsleiterin Fraunhofer IAO
Katharina Hölzle is professor and institute director of the Institute of Human Factors and Technology Management IAT at the University of Stuttgart and institute director of the Fraunhofer Institute for Industrial Engineering IAO. Before, she was head of the IT Entrepreneurship group at the Hasso Plattner Institute at the University of Potsdam and spokesperson of the Potsdam Graduate School. From 2011 - 2019, she was Professor of Innovation Management and Entrepreneurship at the University of Potsdam. She served as Deputy Chair in the Expert Commission for Research and Innovation (EFI) from 2018 - 2022 and was editor-in-chief of the journal 'Creativity and Innovation Management' (Wiley).